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Colour in business: What do our colours mean and why this is so true

Date Posted: 03.06.19
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Colour has a powerful subconscious effect on every part of our lives, without even saying a word. Colour can be an invaluable tool to get the best response to marketing and promotional efforts and ultimately to create a successful business.

Colour has been the driving force for attracting customers to a business’s services, whether it be using bright colours such as Red to attract customers to sales or a call to action, or cooler colours such as blue, showing customers that the business is professional but also dependable. Here at A&R Cleaning and A&R Security Services, we know the importance of colour and what it should mean to us but also to our clients when they buy into our services.

A&R Cleaning services colour scheme has been predominantly blue and purple throughout the years but what are their meaning to us?

Blue is the most favoured colour and therefore the safest to use. Blue relates to trust, honesty and dependency, therefore helping customer loyalty.  The colour blue also indicates confidence, reliability and responsibility – relating to one-to-one communication rather than mass communication.  Purple is a very rich colour which normally suggests wealth and extravagancy. Businesses that provide services use purple in their marketing to denote that they provide a premium service.

With the combination of these two colours we wanted to show to potential and current clients that we are confident in what we do and that we can provide a premium cleaning service that is reliable. Some cleaning services may see a business and treat them like any other client but with us, we speak to our clients individually. We speak to them face to face where we can get a better understanding of the type of service they need from us, but to also give them the confidence that we can be trusted and depended on to provide an excellent standard of cleaning.

Our other service A&R Security Services colour scheme is red. Red is a very strong colour and can elicit both positive and negative responses depending on the visiting potential customer – with some seeing the colour red as danger and anger while others see it as a sign of passion, action, confidence and determination. Businesses use red in marketing material where they want to attract customers to a product or service. For example, retailers attract customers to sales by have the word ‘SALE’ in either red lettering or on a large red poster.

With A&R Security Services, we want visitors to our website to understand that we are not just trying to sell a service to them. We want to show potential clients that we can tailor our services to their unique needs and that they can see that we are passionate and determined to provide them excellent security services and that they have piece of mind that their business is secure from potential thieves.

If you are interested in either our Cleaning Services or Security Services, then get in touch with us on 01656 713950

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